‘SIMPLE’ Model for Crisis Management in Organizations

SIMPLE is an applied model – developed after COVID-19 – to combat crisis in organizations


This SIMPLE model is a mind-tool for the top management or any individual who is responsible for crisis management in organization so that crisis can be handled through step by step approach without any chaos. Here it is also a need to understand that this model is a sequential way to handle the crisis situations, but at the same time it important to understand that crisis needs prompt response, so the time-frame of using the process of this model must be fast and also consistently monitored for any changes in Strategy, Innovative Solutions, Methods to execute the solutions, people training, leadership for execution and effectiveness measurement where required because in times of crisis, the situations usually change rapidly.


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SIMPLE Model of Crisis Management | by: Jibran Bashir | Highly Keen – The Management Institute